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Published
September 30, 2019
Category
Optimization
client
Theale & Tilehurst CC

01. Web Design

OTheale and Tilehurst CC is an established cricket club in West Berkshire, England. They were using an old HTML website for years which was no longer fit for purpose. A complicated CMS meant only one person at the club was able to upload new content onto the website. We sat down with the chairman and proposed migrating the website to WordPress and create a custom CMS which would allow anyone given access to upload content to the website. We got to work, refreshing the site with a new colour scheme and creating a site that would be aesthetically pleasing and easy to use. We built a new custom plugin that would allow a user to upload a cricket scorecard and then automatically populate various different data points related to player records.

“We are so glad we went down this route, we don’t have to worry about who can and can’t upload content to our site anymore.”
– Phil Mead – T&TCC Charman

02. Marketing

We kicked off a multi-pronged marketing campaign. First, Facebook. We built a Facebook campaign to showcase the club to the local community. The idea was to attract both youth and senior cricketer to the clubs training days, where they could sign up for club membership. Secondly, Google. We launched a search engine optimisation campaign to position the club website in the number one spot for 3 carefully selected keywords, this would again increase exposure within the local community.

03. Perfect Result

The 2019 season proved the most successful in the club history in terms of new membership. They say 19 new youth members join the club and 13 new senior members. This has meant that they were able to increase the amount of teams they fielded and thus increase club revenue.