What is it?
A conversion rate is the percentage of visitors who complete a desired action (in other words, convert). For instance, a desired action may be completing a web form, signing up for a service, or purchasing a product. Conversation Rate Optimisation (CRO) is the process of enhancing your websites functionality and content to boost conversion. Simply put, the higher the conversation rate, the more engaging your target audience will be to your website. This is where the use of affective CRO comes into play.