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CRO

What is it?

A conversion rate is the percentage of visitors who complete a desired action (in other words, convert). For instance, a desired action may be completing a web form, signing up for a service, or purchasing a product. Conversation Rate Optimisation (CRO) is the process of enhancing your websites functionality and content to boost conversion. Simply put, the higher the conversation rate, the more engaging your target audience will be to your website. This is where the use of affective CRO comes into play.

How

Method

There are a few techniques that can be used to tweak your website and its contents to make it more relevant to your target audience. 

Why

Beehive

At Beehive, our go to tool is Google Analytics. We have used this for many of our clients projects. Once correctly set up and functioning, Google Analytics provides us with al the relevant information needed to enable us to optimise the overall performance of your website. This will help you increase your conversion and also achieve your goals.

 

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